Indianapolis Business Journal - Indianapolis, IN (August 3, 2011): The $156 million mixed-use development at Delaware and South streets in Indianapolis has a new name designed to reference both the project's downtown locale and the urban "way of life" it will offer. The name CityWay is the result of more than a year of work by "various branding companies" to capture the project's "urban and contemporary" flavor, said Brad Chambers, CEO of developer Buckingham Cos., at a groundbreaking event Wednesday morning. Signs around the project, formerly known as North of South, tout ways the project will allow visitors and residents to work, shop, dine, stay and live the "CityWay."

The complex, to be built primarily on Eli Lilly and Co.-owned parking lots, calls for a boutique 157-room Dolce hotel, a YMCA branch, 320 apartments and 40,000 square feet of retail and office space. Taxpayers are acting as the project's bank, putting up nearly every dollar used to build it, chiefly by loaning $86 million raised from the sale of municipal bonds. The developer considered other names, including Midyard, a reference to the site's historic use as a railyard, before settling on CityWay, said Terry Sweeney, director of real estate for Indianapolis Downtown Inc. All told, about 200 possible names were vetted. Sweeney and other dignitaries, including Mayor Greg Ballard, Eli Lilly CEO John Lechleiter and City-County Council members, attended the official groundbreaking Wednesday, an event to "thank the people" who made the project possible. Guests heard remarks, then CityWay-branded shovels cut into a mound of dirt. Locally based Buckingham Cos. expects to finish construction in about two years. The hotel should open first, in January 2013, said Scott Travis, Buckingham's senior development executive. CityWay will help connect the Lilly corporate campus with downtown proper and offer amenities that would help the pharmaceutical firm attract and retain employees.